The Biggest Step Of All

Ok fellow money wasters, the time has come. The time has come for your biggest challenge to date…. and that is not purchasing something that will cause great agony deep within the confines of your bosom. But this pain, if it can be collectively ignored, then a great break through for all mankind can be made. Let me explain.
Last week I addressed the fans of the NHL teams who DID NOT modify the designs of their uniforms while this week, I will address the fans of the many NHL teams who actually DID also change their uniform designs. I happen to be one of you.
The reason that these NHL teams made these changes is to make money—and a lot of it. I mean, these teams were wise enough to see that simply adopting the Reebok Edge style of jersey would by no means be a guaranteer that jersey sales would increase. So, as in changing the style of jerseys was not enough for these teams, they change their designs in some cases so drastically that fans would be utterly compelled to go out and buy one—or two! I find myself in the boat where I am finding it very difficult to resist buying the new New York Islander jerseys. I mean, I feel left behind as the team wears new and as many fans now wear the new jerseys while I am stuck with an old and as a result, my impulse to shop is on high alert. I am that close to just dropping $400 to get me 1 new road Islander jersey and 1 new home Islander jersey also. I am trying to overcome my impulses…
The reason though that I must ignore my impulse is that if I act impulsively and buy the new jerseys, that in a way gives the Islanders permission to change their jerseys again in 5 years so that I would be forced again to spend several hundred dollars. And if millions of fans spend a couple hundred dollars on new jerseys now, then their teams may very well change their jerseys again in 5 years—or sooner. If I and other shopping addicts like me give into out impulses and buy new jerseys now, then we may be costing ourselves THOUSANDS of dollars over the next few years! The only way to avoid these damaging ramifications to our actions is to alter our actions now and take a stand now! If collectively, fans are able to resist buying an abundance of new jerseys now, then, teams will not be given an incentive to change uniforms again. Because that’s what the goal is. To prevent teams from changing their uniforms again. Because quite frankly, as much as many of us like and are attached to the old uniforms, they are not coming back. But as we become attached to the new jerseys, to avoid having them eventually replaced, for now, we must avoid buying them if that makes any sense. Because if fans buy the new jerseys gradually over the next few years instead of all at once, then teams will not be given reason to believe that every time they concoct a uniform change that they will make a huge profit.
I know in the past I have spoke in a derogatory manner about retro jerseys. But now, at least for now, I am giving my go-ahead—sort of—to wear a retro jersey. Because as it now turns out, the jersey that you wore last season is now a retro jersey. When it was bought it was modern; now it is retro. So now, wear your “new retro-fied” jersey. Remember the good times you had in at and swear to yourself that you will have many more great memories wearing that jersey even if your team themselves will no longer be wearing that jersey themselves. And gradually, in a few years, if you want—maybe in 5 years—then go and buy the jersey that your team has started wearing this season.
I understand that I may have rambled a little bit here so let me give you a bottom-line shortened version. Do not buy a new Reebok Edge jersey. Continue to wear your old one. You still look awesome in it. So you have no reason to replace it. I know your impulses may tell you otherwise, but I know what I am talking about and you can listen to and trust me. I have your best interests in mind and if we together can just avoid buying Reebok Edge jerseys, then both for the present day and in the future, we all will be saving a great deal of money and really, what could be better than that?